The Shift From Fast Fashion To Slow Fashion
You may have heard of 'Fast Fashion' and ‘Slow Fashion’ quite a fair bit recently.
What do these terms mean, and what is the fuss all about?
Well, to give you an idea before we head off into the details, think of fast fashion as fast food.
When talking about fast fashion, the core concept remains the same: cheaper, trendy designs to offer clothing to the masses without paying much heed to its external impacts.
On the other hand, slow fashion is the eco-friendly and sustainable answer fashion enthusiasts have come up with to cater to the negative impacts of fast fashion.
Now, let’s explore this shift in fashion in more detail.
The Emergence Of Fast Fashion
Initially, the idea of fashion and buying new clothes was considered a luxury for the elite.
By the 1800s, people increasingly viewed fashion as a necessity, and hence, the fashion industry sped up.
The fast fashion phenomenon emerged to cater to the consumer's demand and offer them lowered costs.
To achieve this, essential points such as responsible and ethical sourcing as well as production, sustainability, and even basic employee rights were ignored.
Moreover, fast fashion was built on principles of 'take, make, and waste' with high volumes of non-renewable resources.
Environmental And Social Impact of Fast Fashion
The production of clothes requires resources like water, land, extraction of fossil fuel, and processes that contribute to climate change.
Next, the clothes only lead to non-biodegradable waste. It not only increases the waste quantity but gives rise to grave social issues.
Plus, to minimize costs, the well being of employees is compromised.
Birth Of Slow Fashion
Fast fashion was harmful to everyone in the system.
This created the circumstances for slow fashion to emerge.
The Slow Fashion philosophy is all about designing, creating, and buying garments for quality and longevity.
This means having fewer garments made with ethical values to be worn for a more extended period. Hence, doing justice to all parties involved – people and the environment.
Kate Fletcher coined this term in 2008, emphasizing on taking responsibility for the environment and not ruin social impacts only to cater to certain 'wants.'
Hence, the shift was not limited to price and quantity differences. It included the change in quality where garments would be produced slowly and made more durable.
This also ignites the idea of spiritual design, eco-friendly silk scarves, and other clothing accessories.
Environmental And Social Impact of Slow Fashion
The seed of slow fashion, sowed in 2008, has kept on growing to make this world a better place.
Climate change is one of the key problems it has addressed.
With slow fashion, companies are opting for raw materials, processes, and end products to be made to considering the environment.
Therefore, the clothes produced are of a high standard, which lasts long without losing their shape and color.
Additionally, the clothes are produced with exceptional creativity and spiritual designs to ensure they remain in trend for a long time, reducing consumption.
The move from fast fashion industry to slow fashion is still a work in progress.
While brands are indeed finding ways to be more creative and productive while keeping ethical and social values intact, a lot remains to be done.
You, too, can embrace slow fashion and play a part in making the world a better place.
How? By joining the movement kick-started by Laila Regalado to do right by the planet while empowering women by making them look and feel good.
Check out the exquisite collection of premium-quality, trendy silk scarves with heartwarming spiritual designs now!