Italian Fashion History in a Nutshell
Made in Italy is undoubtedly one of the most identifiable and often the most defining mark of quality for fashion apparel and accessories.
Courtesy of the Italian Renaissance, intricate fabric work and innovative designs are often found in Italian fashion.
However, it took centuries for the Italian fashion industry to reach where it is today.
Let’s take a trip down memory lane and understand the history of Italian fashion.
Decades Before World War 2

Italian fashion emerged as a powerhouse at the beginning of the 19th century.
Ermenegildo Zegna’s suits, Gucci’s pure silk scarves, and Ferragamo’s accessories had made ripples in fashion. But the ripples were not global.
In the aftermath of World War 2, however, Italian fashion houses became synonymous with luxury.
Post-World War 2

After the war, the Italian government took measures to promote Italian fashion around the globe.
A book titled, Reconstructing Italian Fashion recounts the Italian government's measure to promote Italian fashion and emphasize silk accessories, such as silk scarf for hair, that eventually led to a famous 1951 fashion show where countless international fashion designers and retailers flew in from North America and Europe.
During this time, the fashion dresses were casual, well-stitched, and combined informality with distinction.
The Early 1960s

As 1959 was drawing close to an end, Italian fashion introduced designers like Emilio Pucci, who pioneered the use of lively colors and patterns in his designer silk scarves.
The Coming of New Age – the 1970s

1970 marked another new beginning in Italian fashion history.
Armani, Versace, and Missoni dominated the 70's with their unconventional take on the Italian fashion that spread across the world like wildfire.
Perhaps the most innovative and disruptive was Versace, who created new fabrics, reimagined gender clothing, and introduced new designs and colors in a pure silk scarf.
During this time, American media, especially journalists and Hollywood, picked Italian style and promoted the “Italian look” as it had an aristocratic look yet a casual vibe.
The 1990s – 2000

As the modern age arrived, Versace, Armani, and a revamped Gucci – reinvented by an American designer, Tom Ford – led the Italian fashion category.
More fashion labels began to pop up, such as Diesel by Renzo Rosso and a knitwear label by Laura Biagiotti. Soon after, beginning from a small family-run fashion house, Prada became a global force that reflected Italian fashion houses' ability to take on the world by storm. Prada was followed by a rise in popularity of Dolce & Gabbana in early 2000.
Late 2000 – Now

Today, Italy’s fashion industry is experimenting with new modes of production, new designs, and better ways to source authentic silk scarfs.
One such Italian fashion house includes Laila Regalado – an incredibly Italian satin headscarf house specializing in silk scarves for women with feminine designs and an element of spirituality attached to them.
Many fashions and couture enthusiasts anticipate that the next milestone in Italy's fashion industry will be experienced by the silk scarves industry, where an innovative and sustainable approach to design and styles will mark its success.

Italy’s fashion scene is brimming again, reminding the world of its prosperous fashion industry. You can live and experience Italian fashion history too by visiting Laila Regalado now!

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